New Partnership to Automate Billing for Innovative Pricing such as Multi-Tiered Subscriptions and Usage-Based Pricing
Finance teams at high growth organizations can scale up billing, collections, and revenue recognition without costly professional services engagements
Software Executive to Scale Implementations and Customer Success as Rapid Growth in Billing and Revenue Automation Continues
WASHINGTON, September 30, 2021 - Ordway, the billing and revenue automation platform for scaling companies, announced today that Tracy Henriques joined the executive team to lead Client Services. Tracy brings over 10 years experience in executive roles managing customer organizations at high growth technology companies, including several focused on automating finance and accounting business processes.
Prior to Ordway, Tracy was the Chief Customer Officer for LeaseAccelerator during a period of rapid growth, scale up, and international expansion. She also served as the Vice President of Customer Success for Microstrategy where she managed a team responsible for over $300M in recurring revenue accounts. Tracy started her career in finance and accounting working in public company audit for PwC before transitioning to an internal audit and compliance role.
Experienced SaaS Product Exec to Spearhead Innovation Roadmap for Billing and Revenue Automation Provider
WASHINGTON, September 9, 2021 - Ordway, the billing and revenue automation platform for scaling companies, announced today that Pradheep Sampath joined its leadership team as Senior Vice President and Head of Product. Pradheep brings 20 years of experience in product management leadership roles at various cloud providers including several that have achieved rapid growth and market leadership positions. He has launched and scaled dozens of SaaS and mobile products in domains such as fintech, identity verification, and e-commerce including AP automation, fraud prevention, and fixed asset management.
Innovative Companies with Subscription and Usage-Based Models Can Enhance Customer Experience with New Self-Service Application
WASHINGTON, August 24, 2021 - Ordway, the billing and revenue automation provider for scaling businesses, today announced the launch of its new, self-service customer portal. As businesses continue to innovate with new complex subscription and usage-based pricing models, the need to clearly explain the charges and calculations on the monthly invoice is becoming a more important part of the customer experience. Ordway customers can use the new billing portal as an extension of their product enabling users to view line-item level details, analyze historical spend patterns, and verify compliance with contract terms.
I am very pleased to announce today that we are expanding our leadership team with the addition of Mike Decker as the new Vice President of Sales. Mike brings extensive experience building, scaling, and optimizing high-performance teams with prior leadership roles at multiple SaaS and cloud providers. He is the second executive added to the leadership team in recent months along with Subbu Venkiteswaran, who joined earlier in the year as the Senior Vice President of Product and Engineering.
I am excited to announce today that Subbu Venkiteswaran joined Ordway's executive team as the new Senior Vice President of Product and Engineering. Subbu has over 30 years of experience developing business applications at some of the world’s most respected software vendors, technology consultancies, and financial institutions.
Have you considered the complexities involved in your current sales-to-finance workflow? From the time a new opportunity is created, to when that deal closes and a customer receives that all-important first invoice, challenges can arise.
We know many of our readers are already deeply immersed in the SaaS world, but not everyone has implemented this revenue model in their own business. The last few years witnessed the emergence of many hybrid business models that combine aspects of pure transaction-based offerings with some subscription components. Some moved completely to SaaS, while others are still imagining how best to monetize their products and services.
The answer may simply be to “SaaS-ify” part of your offering. This SaaS world brings with it many questions on how to operationalize the business model and whether it’s even possible for a business to change effectively. Let’s explore how high-growth logistics company Dispatch added SaaS to their mix and why it was relatively easy for them to do so.
Experienced Cloud & SaaS Exec to Scale Up Marketing Organization and Disrupt Billing and Revenue Automation Sector
WASHINGTON, March 31, 2021 -Ordway, the billing and revenue automation platform for scaling companies, announced today that Steve Keifer has joined its leadership team as the Vice President of Marketing. Steve brings extensive experience in brand development, demand generation, and category strategy, having led marketing organizations at four different SaaS and cloud providers over the past 10 years including several which achieved hyper growth and significant valuation increases.
Steve has developed a wealth of expertise in how technology is used to automate financial business processes in the procure-to-pay, order-to-cash, and record-to-report lifecycles from his roles at LeaseAccelerator, OpenText, and GXS. Over the past 15 years, he has work closely with both corporate finance organizations and financial institutions in areas such as B2B payments, electronic invoicing, cash management, supply chain finance, and financial reporting.